LA's first live-DJ silent-disco run — a Sunset Radio set spun from the back of a moving Jeep, 50 glowing headphones, the whole block striding through Slauson from golden hour into the dark.
A run club, a DJ collective, and a sunset — on the same wavelength. Runners lace up, slip on glowing headphones, and stride through Slauson as Sunset Radio spins a live set from the back of a moving Jeep — golden hour into the dark. To the street it looks silent. Inside the headphones, it's a block party.
50 pro wireless headphones from Sound Off — whose RF system holds a synced crowd across up to 500 yards — glow to life as the sun drops. No permits, no noise complaints: a crowd moving in unison to a set only they can hear.
Yonas Michael & Good Vibes Jones DJ a continuous live set from the back of a moving Jeep that paces the run — not pre-recorded channels. The soundsystem is the lead vehicle. That live set is what makes this LA's first.
Start at golden hour, finish after dark — when the headphones glow and the city lights come up. The most photogenic arc of the day, end to end. Built for the feed and the memory.
A golden-hour-to-after-dark arc engineered for energy, content, and a clean partner footprint — check-in to cooldown.
Check-in at the start point. Sound Off headphones distributed and paired. Partner sampling + warm-up moment.
The Jeep pulls out, the live set goes on air, and the pack moves through Slauson as the sun drops — golden hour, full energy.
The sky goes amber to indigo and the headphones light up. The hero content window: a glowing, synchronized crowd in the dark.
Land at the coffee/community partner. Headphones still glowing, the set keeps going, runners linger and connect.
This isn't a first attempt — Oruzu and Sunset Radio already run real activations with real brands. Social Stride is the next, bigger chapter.
Running is the fastest-growing social format in culture — the new nightlife, the new networking, the new community. The format is proven (Shokz powered Midnight Runners' silent-disco night runs) — but no one's done a live-DJ version in LA. That's the experience we own.
One activation at the intersection of the three things this audience actually cares about — not a logo on a 5K.
Others pipe pre-recorded channels. A live set spun from a moving Jeep is the ownable first — a real PR hook, not a gimmick.
Golden hour → glowing headphones in the dark = the most shareable footage of the summer. Built for recap film, Reels, partner channels.
LA underground DJ collective — daytime, evening, and sunset sets, eclectic and hip-hop-leaning. Sound architects Yonas Michael & Good Vibes Jones. "Where the sky dictates the sound."
LA run & lifestyle community building real-world activations at the crossroads of sport, style, and culture — with an active product & seeding relationship with Altra and a track record of branded events (TSP, Oasis, Pleasures × Altra @ Renegade).
We're inviting Altra to be the presenting partner through a blend of title sponsorship, product, and co-marketing. Tiers are a starting point — built to flex to Altra's goals.
This isn't a reach play — it's a quality & content play. A tight, engaged LA community in real life, captured as premium footage that outlives the night.
Intimate, curated cap — every participant is a creator and amplifier.
Continuous live DJ broadcast from the Jeep — sunset into the dark.
Hero edit + cutdowns — same caliber as Pleasures × Altra @ Renegade.
Combined partner amplification — fill with confirmed channel numbers.
Four golden-hour dates on the table — final date locked with Altra's calendar in mind.
Altra commitment + date lock. Sound Off (headphones) secured; finish-line coffee partner confirmed.
Co-branded creative, route, permits, RSVP open, content plan locked.
Jeep + soundsystem, headphone fleet, run-of-show, crew & capture confirmed.
Golden-hour run, live set, finish-line hang — fully documented.
Hero film, cutdowns, photo library + performance recap to Altra.
Social Stride is ready to produce. With Altra as presenting partner, we make the most talked-about golden-hour moment in LA this summer — and the first of a series.